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This web site states the following, "Integrity Fasteners is committed to meeting all your specialty fasteners and related hardware needs." We noticed that the web page stated " Our experienced team is dedicated to providing aerospace, commercial, construction, electronic, marine and military clients with the highest quality specialty fasteners and fastener components." It also said " Integrity Fasteners clients benefit from competitive pricing, personal attention, and exceptional customer service provided by knowledgeable representatives." The header had metric fastener as the highest ranking optimized keyword. It is followed by aerospace fasteners, captive screws, and military fastener which isn't as ranked as highly as metric fastener. The next words nutsnbolts.com uses is aerospace fastener. military fasteners was included and could not be understood by search crawlers.